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Graphic Communications Key Notes Vol. 02 No. 34

Postal Service to Debut Digital Mail in New York This Fall – In an attempt to cross over into the realm of digital marketing channels, the Postal Service will introduce an email preview of what’s in people’s mailboxes in New York this fall.  The program is called My USPS Mail (formerly known as Real Mail …

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Graphic Communications Key Notes Vol. 02 No. 33

Direct Mail Hiatus Cost Non-Profit $30 Million – New donors declined by 11 percent and new donor revenue dropped by $11.3 million in the first year that American Cancer Society (ACS) paused its direct mail acquisition program.  The hiatus had an impact of $29.5 million over five years.  Digital and email channels may be …

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Graphic Communications Key Notes Vol. 02 No. 32

USPS Sharply Reduces Loss in Most-Recent Quarter – The Postal Service reported a net loss of $586 million this spring, a big improvement for the cash-strapped agency compared to a nearly $2 billion loss during the same period last year.  Operating expenses outside the Postal Service’s control dropped by $1.6 billion during the same …

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Graphic Communications Key Notes Vol. 02 No. 31

USPS Issues Response to PRC Decision – “We appreciate that the Postal Regulatory Commission provided some additional pricing relief to the Postal Service,” USPS said in a statement. “However, the recent decision does not fully restore the Postal Service for the significant mail volume and revenue losses associated with the great recession.” USPS said it …